Final Production

Task 10 Evaluation - Foundation Portfolio: Question 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final product?

From the preliminary task, we have learned many techniques with editing as the preliminary task was only a basic edit as it was the first time editing a piece. Also, we have learned and used many more shots than we did in the preliminary task as we gained a better understanding of how to use the camera as it was also shaky in the first preliminary task. We also learned about advertising our product and to what audience so that we could base the film around them. Sound plays a big part of every film and from the preliminary task we learned how to make the sound either louder or quieter and we learned how to add music in so that we could add to the atmosphere of the film.

Task 10 Evaluation - Foundation Portfolio: Question 6. What have you learnt about technologies from the process of constructing this product?

The different settings that we could use on the camera allowed us to take advantage of this and make it fit our film genre in a better way. This meant that we also could use a tripod to make our footage steady instead of the camera moving around and not being stable. Therefore this helped make the film improve its quality. For the editing aspect we used adobe premiere and this allowed us to learn new techniques for improving the film. An example of this was when we turned the flashback scenes into black and white. We also used the green screen to add in gunshots to make the film look more realistic to engage the audience more. We have used blogger on Google throughout all of the coursework to show our research before carrying out our final piece. This shows our progress throughout and it enabled us to embed videos and pictures as evidence for our work. 

Task 10 Evaluation - Foundation Portfolio: Question 4 & 5

Our films target audience is quite broad due to the genre as many adults would want to see it as this could of been a very popular genre when they were of a younger age. The film also appeals to younger audiences because the film features younger actors, which give the audience something to aspire too and possibly relate to aspects of the charectors personality. Our film would be mainly aimed at a male audience due to the gritty violent undertones that re occur through out the film. We feel this would be more appealing to a male audience rather than a female one. This is proven through many action films such as the die hard films having an established male following in comparison to the amount of women who would watch it. Our film would appeal to all ethnicities but would mainly have a white following due to the actors being of that ethnicity, meaning people of other ethnicities would struggle to make a connection with characters due to the lack of similarities they share with them. This doesn't mean that other ethnicities would watch the film because that would be a naïve thing to say, just that mainly people of a white British ethnicity would make up the main body of the audience. Another reason why it would mainly apply to this ethnicity is because of the fact that other ethnicities wouldn't of been able tow watch this particular genre when it was at its most popular in the golden age of Hollywood. Our film would be rated a 15 as it has strong language and violence on three different occasions. The general income bracket of the people watching this film would range from B-C2 (middle class to skilled working class), as well as there will most definitely be E class people (students) who will watch the film as well. Usually the film noir genre attracts C1 middle class but due to the upper class portrayal of the main character as well as the use of intellectual themes in the film we feel that may also attract C2 middle class so we expanded the target audience bracket further.

Task 10 Evaluation - Foundation Portfolio: Question 3. What kind of Media Institution might distribute your media product and why?

Our film would be distributed by dimension films and troublemaker studios as they were the companies that worked together to produce the sin city films. This company would produce our film as sin city is similar to our film in the sense that it features some traditional film noir conventions yet has a post modern spin on the classical genre as does our film. This shows they have an interest in a modernistic contemporary view on a genre that's been around since the golden age of Hollywood.

 Troublemaker studios most popular releases which they've had a role in are the spy kid films which would help our distribution campaign as its another series of film which show children partaking in responsible tasks and promote a more positive view on children in films. Although the spy kids films are more innocent in comparison to our film they still try and carry through the same message.

Dimension films are a studio which seem to produce more dark films scream 4 and other horrors. Again this would be good as our film is quite dark and has underlying horror roots which appear in the film.






Its hard to say what production company are stereotypically associated with film noir in modern times as these films aren't seen as very popular anymore so therefore aren't released as much as other genres which production companies know will be a huge success. Our film would be more of an independent film as with a smaller budget it allows for a bigger profit to be made and due to the genre of which it is there isn't a huge production value again in comparison to other genres such as the action genre.

Task 10 Evaluation - Foundation Portfolio: Question 2. How does your media product represent particular social groups?

Our film challenges the generic look of a male protagonist in a film noir which is shown as this intellectual male adult with a combover and all the women falling at his feet, rather than use this pre-conceived image of the character we decided to use a male teenager. This is because we chose to dispute codes and conventions of our respective genre to show that everyone can do something great regardless of their class, ethnicity and economical background. 

Another element of film noirs is the generalization made toward women being deceitful in the form of a femme fatal. So in our film we decided to go against the very patriarchal views which most film noirs share, so instead of casting a woman as the victim reaching out we made them a male. This is due to male members of society not having to conform to gender roles as a man can play the role of a femme fatal with no questions being asked but if a woman was to play the role of the male protagonist this wouldn't sit right with a lot of male viewers. This shows the naivety of male audiences as they dont except gender equality in the film world. Another convention we challenged is the fact that in the film industry they try and hide violence to children so in our film when you explicitly see a child get shot, this will be controversial as it brings a dark issue to the forefront of the viewer's mind as they all understand that violence does happen to children but sometimes refuse to accept it. Therefore this shows that no matter your age you can accept responsibility. 

The majority of film noirs today only ever represent adults as doing something so we decided that using a teenager in our film will not only appeal to a wider audience, but actually get more exposure. It has been proven in recent times that using such young protagonists and antagonists is a successful formula through films such as the 'Hunger Games' series and the 'Divergent' series, both of which are now extremely popular and have a cult following of young people who find them easy to relate to.   

This film is aimed at children and adults, its aimed at children to inspire them to do something adult like and accept responsibility from a younger age. Its aimed at adults to change the preconceived ideas they have about children doing noting other than being a menace to society. People talk about how our generation will be the ones ruling the country in years to come but why not start early and show that we are more mature and can act like adults? This looks at teenagers, and represents them in a completely different way and allows audiences to view them in a positive manner rather than negative.

Task 10 Evaluation - Foundation Portfolio: Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Task 9 Filming: Blood Rose Production Schedule

Production Schedule

Location	Type of shot	Props	People required	Time of day	Deadline for completion
Tamworth Car Park.	Establishing shot.	Non-required.	Cameraman.	Daytime.	1/1/2016
Wiggington Park.	Over the shoulder shot (detective POV).	Costumes, bullet, body bag/ blanket.	Cameraman and two actors.	Daytime.	1/1/2016
Wiggington Park.	POV shot of the murderer.	Gun and costumes.	Cameraman and two actors.	Daytime.	1/1/2016
Landau sixth form.	Medium long shot to close-up.	Phone and costumes, document looking materials.	Cameraman and one actor.	Daytime.	1/1/2016

Task 8 Casting: Costumes

Blood Rose Costumes

In our film as we only had male charectors, we decided to make them wear suits as thats what charectors wore in the film noirs that were produced in the golden age of Hollywood. The detctives and victim both wore suits and this was to show theres no difference between the men, other than the power that the detectives had due to being alive in comparison to the victim who was obviously dead. 

This is an example of the kind of costume we wanted our charectors to wear, but with a post modernist twist, so rather than the thick tweed suits we decided to make our charectors wear modern slim suits which were colours such as grey,black and blue.  

Task 7 Role Allocation: Assigning Postions

Characters/Actors:             

Detective Derome= Protagonist played by Harry DeRome

Victim = Minor Character played by Will Salter

Detective Milner = Antagonist played by Joseph Milner

Crew Roles:
Director = Harry DeRome
Assistant Director = Will Salter
Screenwriter(s) = Harry DeRome & Will Salter
Cameraman = Will Salter
Editor = Harry DeRome
Assistant Editor = Will Salter
Costume Designer/Planner = Harry DeRome
Lead Artist = Harry DeRome 
Director Of Photography = Will Salter

Task 6 Storyboard: Blood Rose Storyboard

Task 5 The Script: Blood Rose - Script

Blood Rose Screen Play

Fade in:

Ext. Wiggington Park-Daytime

Establishing shot of the crime scene (Wiggington Park.)

Ext. Wiggington Park-Daytime

Were looking at two detectives inspecting a dead body.

 Joe: Looks like he’s been shot.

Harry: Another messy murder.

Joe: Same murder as last time. Reckon it’s the same guy?

Harry: Seems that way.

Ext. Wiggington Park-Daytime

Flashback to the crime scene where the victims alive.

Will: No, no, no please! Just give me more time.

Killer: Times up.

Gun holder pulls the trigger and wills falls to the floor in a heap dead.

Ext. Wiggington Park-Daytime

Were looking at the scene from the detective’s point of view. Bullet is coloured to show that it’s integral to the story.

 Harry: What’s that over there?

Harry walks over to the bullet and picks it up using a handkerchief. He inspects the bullet, and then tucks it away in a pocket.

Harry: We’ll send this to forensics.

Fade out.

Int: Landau Forte Sixth Form- room that looks like an office.

We are looking at the one of the detectives sat in the office looking at the bullet. The phone rings and he picks it up.

Joe: Harry, there’s been another murder. (Voice muffled through the phone.)

Harry: Looks like we got a serial killer.

Joe: We need to find this guy and make him pay.

Fades out to the opening sequence.  

Task 4 The Pitch: Blood Rose - Synopsis

Synopsis

In our film noir "Blood Rose" there in an underlying tone of mystery through the anonymity of the murderer. This hooks the viewer in because they want to see who it is. The scene opens with an establishing shot so the scene is set for the viewer and they have stablished a link with the location. The shot ends and were introduced to the murder scene and the two protagonists of the story (Jamie and Harry). They are inspecting a body and the viewer is given a POV view of the scene making them feel like they are truly there. Then dialogue is exchanged between the two of them and we learn that this isn't the only killing of this nature of late. Then you're given a flashback of the scene earlier in the day where we watch the murder taking place and are again given a POV shot but this time in the antagonists view where watch the killing. the flashback ends and were taken to the office of the detectives where the phone rings and we learn again there is another identical murder, music begins and the opening title screen fades in.   

Task 3 Target Audience: Blood Rose Target Audience

Blood Rose Target Audience

Film noir has always debated who their target audience is, many people would say that film noir is focused towards 40-80 year olds because this is the age group that would have grown up with film noir movies, however other people may say that film noirs interest the younger generations because they are interested in the 1940s and how crime has developed since then. However it can be argued that recent film noir films are not suitable for the younger audiences because of their age rating of 18+, mainly because of the large amounts of violence and sexual content. The target gender audience for film noir is male, this is shown by the history of film noir and how film noirs have been made over the years, this has been achieved by introducing an attractive femme fatal who generally falls in love with the main protagonist in the film, however sometimes this may be the other way round. This attracts a male audience in the same way a bond girl attracts a male audience. So we chose to not use a femme fatal as we feel women were used in these films in a very patriarchal way. Our film would be aimed at a teenage to adult audience as we have incorporated modernistic aspects which make the film more appealing to the younger audiences. 

Blood Rose Audience Profile 

Age: 18-29
Gender: Male
Political Stance: Left wing 
Hobbies: Video Games 
General Interests: Movies, Music, Entertainment. 
Most likely pet: Cat 
Describes themselves as: Clever, Intellectual, Interesting 
Favourite Films: Maltese Falcon, From Dusk Till Dawn 
Media: Read the Empire and the Guardian

Task 3 Target Audience: BFI Statistical Yearbook Analysis and Summary

Analysis of BFI data and genres and audiences. 

From this table you can see that the thriller genre is more popular in terms of the number of films that have been released in comparison to the horror genre.  There were 64 thrillers released in comparison to the 37 of the horror genre. Yet in terms of profitability the horror genre earns almost double the money of the thriller genre even though they've released half the films. This is shown as the horror genre has made £57.5 million whereas the thriller genre only made £29.1 million, this shows that the horror genre is more profitable. 

From this table, you can see that the Horror genre had a larger average number of sites at the widest points of release than the Thriller Genre, even though only 37 Horror genres were released whereas 64 Thriller genres were released. The fact that Horror genres used more sites such as cinemas explains why the Horror genre had higher profits than the Thriller genre because its was viewed by a wider audience.

This table shows that that horror had an average of 10,708 box office per site. In comparison to the 5,127 average of the thriller genre this shows that again on average the horror genre is more popular as its average is higher. The horror genre has a gross box office revenue of £57.5 million in comparison to the thriller genres £29.1 million again this shows that the horror genre is almost doubles the revenue of the thriller genre. Horror was featured in 5,367 sites whereas the horror genre was shown in 5,667 this shows that the thriller genre was shown in more cinemas than the horror genre but this may be partially down to the fact that near twice the films were produced and released in this genre. 

Task 2.2 Research Into Existing Products: Studio Logos/Film Titles: Conventional Title Order

Albert R. Broccoli's EON Productions Ltd. Presents...

Daniel Craig

Skyfall

Starring...

Editors

Music By

Written By

Produced By

Directed by

The order of titles is essentially in order of importance, starting with the production company as they're the ones that made the film possible. This is then followed by the main star of the film, in this instance it's Daniel Craig. The main star's name is displayed on its own as it is potentially one of the main attractions to the film and is therefore more important than the rest of the cast. For example, a majority of women aren't interested in the James Bond series but they are interested in Daniel Craig. Then the title is displayed and all the names of the rest of the cast are seen on screen. After this all the 'behind-the-scenes' roles are displayed such as editing, composers and screenwriters with the director being displayed as the very last name as he/she is the most important and the name that they want you to remember the most.